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It seems there is lack of tools to create something truly dynamic and challenging. As a result, on every planet we see the same - a bunch of big shared loot mobs stand outside the gate waiting to be tagged, and for some obscure reason they call it "attack". Robot "attack", oratan "attack", khafash "attack" - same old chestnut.
Now, how about an event where the objective is to actually get somewhere? For example, to shoot through a herd of imperiums and click through some dialog with a NPC that takes staying alive in the middle of enemy crowd for at least 15 seconds (rationalized, e.g., as "deliver instructions to A.R.C. spy"). It doesn't need to be rewarded with anything material, an achievement (e.g. 'Imperium Installations Invader Spring 2016') would be enough.
That would take some collective effort and provide challenge for those who seek meaningful action - while those who just want to shoot some shared loot mobs would have ample opportunity to do so, too.
I'll be working closely with MindArk and Lilmc to have more Cyrene Events.